Fan forums, breast cancer and Sex and the City: Insight for health communicators
نویسنده
چکیده
Entertainment media have a long history of using health issues in storylines. Soap operas, television dramas, movies, and even comedies integrate health issues in a variety of ways with varying impact on viewer responses to information about the health-related topics. This study is an audience analysis of discussion about Sex and the City’s breast cancer storyline on HBO’s online message board. Findings suggest that the issue sparked considerable discussion and debate about breast cancer and other health topics and provoked some fans to take action for their own health. Observing fan response to health-related content can help health communicators understand viewer response to health-related stories, the meaning these stories have for fans beyond the on-screen narrative, and how they talk about it with each other. Understanding popular media in this context provides health campaign planners a unique opportunity to address public concerns, perceptions, and misconceptions.
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